Marketers and institutional leaders see SEO as foundational but admit their units lack an SEO strategy, a recent study found. As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. This means that potential students may be unable to find them easily on search engines, leading to … Read more
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is a particularly challenging mandate to follow when … Read more
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch. Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail … Read more
Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics. I have a confession to make: Penguin scared the daylights out of me. I hope those of you who have been around … Read more
Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which SEO rock stars all seem to share. Do these apply to you? It’s hard to believe, but as of this month, I’ve been the owner of an SEO and online marketing agency for 10 short, yet very long … Read more
Though consumers still commonly rely on word of mouth to find an attorney, columnist Will Scott notes that the Internet is becoming an increasingly important source for potential clients, particularly the younger generation. As the internet generation ages into fully formed adults, they may increasingly find themselves in need of the services of a lawyer. … Read more
Columnist Will Scott explains that the trick to franchise or multi-location business online marketing is to avoid adopting different online approaches for each business location. Just like a rock star commands an audience of fans, each business location must be able to command an online audience of customers. Take this nugget of wisdom from Bruce … Read more
Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains. In the beginning, there was content and it was good. We needed to preserve and share knowledge, so we built systems: cave paintings, stone tablets, papyrus scrolls and then the printing press … Read more
Late to the game in overhauling your strategy in time for Google’s mobile-friendly algorithm? Columnist Will Scott advises you to start now with three easy steps. Lately, Google has started telegraphing its punches to webmasters. Among the more recent announcements is that, starting April 21, Google will be rolling out an algorithm change which will favor … Read more
It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.” Businesses filled with multiple front-facing professionals and departments, like law firms and hospitals or medical practices, might struggle at times to understand … Read more